About Primoraly
Primoraly exists because of a simple, uncomfortable fact: millions of people now ask ChatGPT, Claude, Perplexity and Gemini who to buy from — and most businesses have never seen a single one of those answers. The answers exist, they name real businesses, and they are steering real customers. Primoraly reads them, measures them, and shows you where you stand.
Who builds this
A small team with its name on the door
Primoraly is founded and built by Zoran Aleksikj and the team at Dynode, the product studio that owns and operates it (Dynode LLC, registered in Delaware, USA). When you write to hello@primoraly.com, a person answers — usually Zoran.
We are deliberately honest about what the product does: Primoraly measures AI search visibility. It does not rewrite your website, and it does not — because no honest tool can — guarantee what an AI will say. What it gives you is the thing nobody else shows you: the exact answers, the exact competitors named instead of you, and whether that changes over time.
How we work
Measured in the open
Our sampling methodology is published in full on the how it works page — how many questions per keyword, how run-to-run variance is handled, and what we refuse to claim. Every measured number on this site carries the date it was measured.
And we use the product on ourselves. The examples on this site are real checks, run through the same code a customer's checks run through, quoted as returned.