Primoraly vs Semrush AI Visibility Toolkit
If your team already lives in Semrush, the AI Visibility Toolkit is the path of least resistance: one vendor, one login, and AI visibility data next to your existing SEO stack — a real advantage no standalone tool can match. The fine print is where the comparison gets interesting: $99/month covers one domain and 25 tracked prompts, billed annually, with additional domains at $99 each and additional toolkit users at $99 each. Primoraly is $39 to start, month-to-month, and its Agency tier covers ten domains for $349 — what ten domains cost as Semrush add-ons is roughly $990 before user seats.
30 seconds · no account · checks all four assistants live
Pricing, side by side
Primoraly
- Free$0ungated domain check + site scan
- Starter$39/mo$31/mo billed annually
- Growth$149/mo$119/mo billed annually
- Agency$349/mo10 domains · $279/mo annually
14-day money-back guarantee on paid plans
Semrush AI Visibility Toolkit
- AI Toolkit add-on$99/mo per domain25 prompts, annual billing
- Extra prompts+$60/mo per 50
- Extra toolkit user+$99/mo
- Semrush One bundlefrom $199/mo
Is Claude included?
Semrush's toolkit centres on ChatGPT, AI Overviews and other engines depending on plan. Primoraly checks ChatGPT, Claude, Perplexity and Gemini on every plan.
Semrush AI Visibility Toolkit prices last verified 19 August 2026 from public pricing pages (semrush.com). Spotted a change? Tell us and we'll fix it.
When Semrush AI Visibility Toolkit is the right choice
- Your team already pays for Semrush and wants one consolidated vendor
- You need AI visibility data joined to classic SEO datasets (keywords, backlinks)
- You need Google AI Overviews coverage
When Primoraly is
- You don't want an annual commitment — Primoraly is month-to-month with a 14-day guarantee
- Multiple domains: 10 for $349 versus $99 each
- You want Claude and Perplexity in the measurement
- You want a free, no-signup check before spending anything
Skip the comparison — see your answer
The fastest way to evaluate any of these tools is to see what the AIs say about your business today. That check is free here, no account needed.
Paid plans from $39/mo · 14-day money-back guarantee